Travel
Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers? Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
- Expedia
- Travelocity
- Orbitz
- Yahoo Travel
- Cheap Tickets
- Hot Wire
- VIPfares
- Priceline.com
- ITN.net
- TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers? habits become more sophisticated you will find them expecting to find and book everything from one location.
About The Author MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management. |
Radha Khalsa
Similar articles
Maine Travel Deals
Natural beauty in New England is aplenty, and Maine has a different vacation in store for everyone. Depending upon personal interests and the places one wants to see, there are a hundreds of travel deals on the market. Read more →My Buddy Mario - A True World Traveller and Conoisseur of Intercultural Experiences
In the 16 years that I have known my friend Mario I have heard many different tales of his world travels and he is one of those people who have lived, worked and hitchhiked through different exotic countries. Read more →Outdoor Adventure Travel For Anyone
Outdoor adventure travel is catching on in a big way and there is a darn fine reason for it too. There are few trips that can be taken that are better than outdoor adventure travel ones. Read more →Philippines Travel: The Old World Charm of Ilocos
In old times, Ilocandia has been described as a God-forsaken land because of its arid and difficult terrain. But the hardy people of this province had the patience and the will to survive, and eventually turned it into a lush and abundant highland. Read more →Aphorism
When one realizes that his life is worthless he either commits suicide or travels.